Welcome to Carina Press



We’re going to be taking turns updating this blog to share a behind the scenes look at Carina Press. Our love books and of all things digital has led us to launch this new initiative and we couldn’t be more excited at the possibilities. Who is this “we” that I keep referencing?

We are members of Harlequin’s Digital Team. With a unique blend of editorial and marketing expertise, together we’ve developed a powerful website and store, established the preeminent eBook publishing program that includes original content and utilized social media to build better relationships with readers.

Launching a digital publishing house that takes advantage of our unique skills is our logical next step. There are hundreds of fantastic stories out there that for one reason or another don’t yet have a home. Our intent is to give them one and provide the authors behind them with opportunities to play an active role in this exciting and ever-changing digital space.

I’ll introduce you to more people as we move forward (and we are going to have some exciting people announcements), but I’ll start with some of the key players who have been involved in this exciting project. 

First and foremost, I’m delighted to announce the hiring of Angela James as Executive Editor of Carina Press. Angela brings a wealth of experience and passion for digital publishing and great stories.

Angela James, Executive Editor. Angela has been an avid reader for as far back as she can remember, and started reading her first romances in fourth grade—when she’d sneak a Harlequin category romance or two from the brown paper bag where her mom kept her stash. She’s been reading romances of all genres since then, and though she’s since moved her reading to digital copies, she’s still a voracious reader of romance, science fiction, fantasy, mysteries, fiction and cookbooks. Angela is the newest member of the team, but comes to Harlequin and Carina Press with seven years of experience in the digital arena, after working for various digital publishers.

Malle Vallik, Director Digital Content & Social Media: Malle’s background and expertise is in combining innovative editorial with digital and was named one of the top 50 Women in Publishing by Book Business Magazine. Malle loves reading commercial fiction, everything from romance to fantasy to thrillers. She’s incredibly excited by the range of editorial Carina Press will publish. There are no rules. Malle proudly watches more television than most people will admit but will happily give up some tv watching for submission reading.You can follow her on twitter.com/mallevallik.

Brent Lewis, Vice President Digital & Internet: With an extensive publishing background, Brent was recently named one of the top 40 online marketers in Canada. He has also managed Harlequin’s international digital businesses. He’s passionate about hockey and Arsenal Football team. He admits to having read more than one romance novel.

Eleanor Elliott, Director Digital Commerce: Eleanor has been working in the digital space for 14 years, the last 10 of which have been at Harlequin, and currently leads the charge on eHarlequin.com. An avid reader since childhood, Eleanor loves getting lost in a great story and always has multiple books on the go. Her favorites genres include sci-fi, fantasy, and historical romance. She is incredibly excited to be working on Carina Press.

Aideen O’Leary-Chung, Manager Digital Commerce: As a member of the Harlequin team for 10 years, three of them as part of the Digital team, Aideen has been thrilled to be allowed to indulge in her love of books – historical romance, thrillers and contemporary romance being amongst her favorite types of books –  under the guise of working. She can’t wait to seeing what previously unimagined genres our authors will create within Carina Press! In the rare instances when she’s not reading, she’s watching TV, corralling two small boys or doing all three at the same time.

Angela, Brent, Eleanor, Aideen and I have been working like crazy behind the scenes creating a business plan, developing the Carina Press brand and logo, writing editorial guidelines, setting up the submissions inbox, and have begun work on the Carina Press bookstore. Every once in a wheile, we would stop and smile at how easily most hurdles were overcome, do a little happy dance about what a great idea Carina Press was, and how happy we were to be creating it, and then we’d go tackle the next hurdle.

Today is the day we’ve been working toward: our “birth” if you will, and the start of editorial acquisitions.

Tomorrow will be about marketing plans, acquisitions, covers.

Today we’re celebrating.

48 thoughts on “Welcome to Carina Press”

  1. This is awesome. :) I just put a book up on Kindle that didn’t have a home (a short) and I’m editing another one — I think I’ll be sending it along. ;)

    Questions: are royalties configured the same as other epubs (30-40%), and will books be sold through the eHarlequin website?

    Exciting stuff!


  2. Lynn Crain says:

    Welcome to the world of epublishing! I know I love it here and I find it very interesting you have joined us here.

    Still, I will probably try to submit something to you in the near future and hope you’ll love it!

    Congrats on the new venture and you’ll be seeing my submission soon!


    1. Brenna Lyons says:

      LOL! They saw my first one this morning. Like you, I’m very excited about this addition to the industry, and I’ve been blogging about it today.


  3. Lynn Crain says:

    My first comment didn’t seem to show up and I’m said.

    Welcome to the world of epublishing! I love it here as do many other authors and I hope you’re around for a long, long time.

    I do plan to send in a submission when it is complete which I hope you love.

    Like I said, congrats on the new venture.


  4. Tracey Lyons says:

    Wow! This sounds like a very interesting venture for harlequin. As an author, I’m intrigued and excited about submitting!

  5. Dee Tenorio says:

    Well, let me be the first to congratulate all of you! Very excited for this new development!

  6. Wow, definitely a time for celebrating! Congratulations on the launch of a great new venture.

  7. josh lanyon says:

    Congratulations. This is exciting news for writers as well as readers! I’ve worked with Angie. You’ve got the right person in place for Executive Editor.

  8. josh lanyon says:

    Congratulations! This is exciting news for writers as well as readers. I’ve worked with Angie and you’ve got the right person in place for Executive Editor.

  9. TeresaR says:

    so I have a question – how long does it take Luna to review a manuscript and when is it no longer considered “A simultaneous submission”. I have a manuscript with them that has been there quite some time, and I’d love to submit to Carina, but based off your FAQ, I have to wait until I hear back from them. In a world where responses do not always occur, I have to wonder when it’s no longer considered submitted?

  10. Congratulations! This sounds like an incredibly exciting new venture and special congrats to Angie. This is going to be awesome!

  11. Heather says:

    So are you guys looking for line editors?

  12. Janny says:


    Are you hiring freelance editors? If so, how do we get our names on the list?


  13. Erastes says:

    THIS is wonderful news – really wonderful. For a major to take on GLBT romance is always a time for celebration – Well done and I wish you all the very best of luck. I’m sure you’ll be utterly deluged with submissions.

  14. Erastes says:

    THIS is wonderful news – really wonderful. For a major to take on GLBT romance is always a time for celebration – Well done and I wish you all the very best of luck. I’m sure you’ll be utterly deluged with submissions. (sorry if this is duplicated, the blog ate my comment)

  15. Amber Green says:

    Happy Birthday, y’all!

  16. Congratulations on your startup! I wish you every success.

  17. Hi all, congrats on creating a new line in the Harlequin family. Sounds like you have a great line-up of staff. And congrats Angela James for this new position.

    I do have a question about this new line–with the creation of this line, will the Spice Briefs and the Nocturn Briefs be moved to Carina Press, or will they still remain seperate entities?

    Thanks for your time.

  18. Congratulations to all of you. What an exciting new venture.

  19. Congratulations to all of you! It’s great to see HQ joining the digital movement.

  20. Toni Kenyon says:

    Congragulations to the Carina Press team on your launch.

    It’s great to see Harlequin working so hard to keep themselves at the forefront of publishing technology.

    I look forward to following your progress and being a part of the new developments within the industry.


  21. T says:

    I sent in a query and from gmail and yahoo on 11.09 and never received an automated response. Please check to see if your system is working.

    Please delete my reply once read.

    Thanks so much!

  22. Lilly Cain says:

    Wow! How absolutely exciting! Congratulations! I am so glad to see another forum open up, a reputable team with something to offer authors and readers alike! I look forward to seeing what happens with your team and company.

    Good luck!

  23. Diane says:

    This is so exciting!!

  24. Angelina Barbin says:

    I am so excited to hear about Carina Press. I’m submitting today!


  25. mullberry says:

    Exciting news! Looking at your submission guidelines and the talented people working here, it’s clear you are going to be releasing some fabulous stories.

    I’m looking forward to Carina Press’s first releases, and maybe to subbing here too!

  26. What an amazing leap ahead of the pack! Once again, Harlequin has taken the initiative and broadened the varitey of books available to romance readers everywhere.

    There really is a reason that this company rates highly in my esteem… and you’ve gone one step further to showing why.

    Congratulations and, as a reader, many thanks!

  27. Shirley Wine says:

    Welcome and what an interesting and innovative concept in publishing. Just one query I have would you consider books that have been prepublished but never promoted?

  28. Ursula Bauer says:

    Fabulous news!! Not surprised Harlequin’s taking a big leap into the future of publishing. They’ve been a mainstay in the industry, leading the way on many different fronts. And getting Angela is a serious plus. She’s got the pulse of e publishing down, and the vision to see where it’s headed.

  29. Hales says:

    Good afternoon. How very exiting this must be for all of you. Heck I’m excited for you. I’ve visited your website and looked over all the requirements and guidelines. I’m a new author with one short novella out in May 2010. I hope to be submitting in the near future. Happy celebrating!


  30. Hi Malle and Angela
    From having dinner with you, Malle in San Francisco and meeting you Angela in NY and Melbourne it’s interesting to see where you pop up next. Congratulations on the birth of an exciting idea that is sure to do well with you two planning it.
    Cathleen Ross

  31. A HUGE congrats!
    I’ll be cheering you all on!

  32. Eric Christopherson says:

    Please have a look at this novel I’ve recently published myself for the Amazon Kindle:


    Without any marketing strategy and virtually no marketing effort on my part, my thriller, Crack-Up, has been outselling virtually all independently published novels available on the Kindle. (At its price point of $1.99 only Joe Konrath, who has a major publisher and a very popular blog, and Lee Goldberg, who is the author of the Mr. Monk novels, have novels that are outselling my own, according to Jungle-Search.)

  33. Congratulations to you all on this exciting new venture/adventure!

    I am always happy to see new technologies embraced, and as an author, I’m very happy to see new opportunities opening, especially with all of the bookstore closures and doom and gloom that the current economy has wreaked.

    So cheers and I wish you the very best in success!

    I am sure you’ll be hearing from me in the form of a query at some time. :-)

    Cheryl Kaye Tardif,
    Author & book marketing coach

  34. Elise says:

    I sent in a submission to submissions@www.carinapress.com this evening. The submissions page indicates an auto reply will be sent, but I never received one. So now I’m doing the fingernail-biting thing, wondering if it actually went through, if I should re-send it, eek no — wouldn’t that be cyber-stalking . . . Hence, this post. Perhaps if I had this issue, others may have, too?

    Congratulations on the new venture!

    1. Eleanor Elliott says:

      Hi Elise – looks like we forgot an item on our long list of ‘to-do’s before the press release went out. Looking into it now.

  35. D. D. Scott says:

    Congrats to all of you!

    Your new adventure rocks!

    And what a HUGE coup to add Angela James to the helm of your creative ship! Talk about some fabulous sailin’ in new waters…she’s your girl!

    I met Angela at RWA in D.C. and have followed her ever since! Love her knowledge, enthusiasm and willingness to explore the brave new worlds of the publishing industry!

    Well done — all of you!

    Sexy Sassy Smart Carina Press Wishes! — D. D. Scott

  36. Congrats on your launch and best of luck!

  37. Megan Cullor says:

    Count me in as an interested freelance editor!

    1. Malle says:

      Send your resume to our PR box, please! pr@www.carinapress.com

  38. Great news. I love the world of digital publishing. It’s brought me readers from as far away as Hong Kong, South America and Australia. I think this is a very exciting venture and IO know it will be successful.

  39. I am so excited by this opportunity but I have a zillion questions. Hope I can ask just a few here.

    I have just uploaded some of my books to both Kindle and smashwords. Does this mean I can’t participate in Carina?

    I have an extensive back list (everything from Harlequin romances to legal thrillers)and some new work. Do I need to submit these one at a time?

    Finally, I do not have electronic files on my Harlequin novels. Does Harlequin have an archive that could be accessed in order to upload my books?

    Thanks so much for the opportunity. Looking forward to, hopefully, being a Carina author.

  40. Vivi Anna says:

    Woot! Congrats on the new venture!

  41. wow gold says:

    This is my first time comment at your blog.
    Good recommended website.

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