Why I’m so excited


I had lunch with ah writer friend of mine – let’s call her Jane – last week. Since it was less than a week to the announcement about Carina Press I swore Jane to secrecy and told her all about it. My Myers-Briggs1 personality type is ENTP, which means I’m a social person. Trust me, we social types have a hard time keeping secrets. It had been months and I needed to tell the exciting news about the launch of a digital house to someone in the business2!

Jane was intrigued and asked lots of questions, especially about how the author was financially compensated. At first, Jane was puzzled by the lack of advance offset by high royalty, but after some discussion about reaching new markets, author and publisher utilizing social media to reach readers, Jane twigged on to how the digital arena is different and potentially appealing. Jane realized she could pitch a nontraditional story3 and potentially be amply rewarded if she hit a popular vein.

This part of our lunch I’d been expecting – I’d even honed my talking points – when the completely unexpected happened. Jane pitched me a book. A historical military mystery4.

And I began to get excited.  In the olden days5 when I used to edit print books, I would have been intrigued by this idea but I would also have been trying to fit it into an existing category. After all, I couldn’t just make up a category6. Instead I would most likely have asked Jane to increase the romance, make the mystery more thriller-like or women-in-jeopardy type storyline and possibly move the story to Regency times.

But now I’m free. I can ask Jane to write the book she envisions and if I love it as much as she does then we’ll publish it. Our brilliant marketers will create a plan on how to sell it as a historical military mystery. Boo Yah!*

That’s why I’m excited!



1. Myers-Briggs – helps you figure out how to play nice with others. If you have taken 3 or more personality tests you need to face the hard truth that writing in a garret on the Left Bank in Paris may not be in your future and you are, in fact, a cubicle dweller.

2. business – family doesn’t count. They nod politely but their eyes glaze over as you carefully explain the difference between vampires and werewolves.

3. non-traditional – doesn’t include babies, weddings or cowboys

4. historical military mystery – something completely different!

5. olden days – aka the 1990s

6. make up a category? Freedom!

7. boo yah – military term for excitement.

23 thoughts on “Why I’m so excited”

  1. Christine Glover says:

    I’m excited about the possibilities for publication where there is room to breath and not try to “fit” into a certain category. My question is, as an RWA member, in order to achieve PAN status, I believe we have to have an advance. How is RWA responding to your digital publishing plan?

    Thank you for your time.

    1. Natalie says:

      Christine, you don’t need an advance to be eligible for PAN, just a total earned of $1000 for one title–that can be an advance, royalties, or a combination.

      RWA hasn’t had time to react to this news, but I expect it will be on the agenda for this weekend’s board meeting. :)

  2. Kecia Dilday says:


    Your excitement is infectious! I am a writer, published in digital format, and I heard about the launch of Carina Press through an RWA loop. Yay! Can’t wait to get the WIP done and submit.

    BTW, small quibble w/note #7. Boo yah is an ESPN term coined by Stewart Scott and Chris Berman to punctuate their narrative of basketball highlights. :) The military uses Hoo yah (SEALS), Ooh rah (Marines), and Hoo ah (Army, especially Rangers). I’m a former Navy officer and an INFP, which may explain my pedantic post. lol


  3. Kecia Dilday says:

    Hi, Malle,

    (Sorry if this is a repost, don’t know if my first effort went through.) Your excitement is infections! I am a writer, published in digital format, and I can’t wait to finish the current WIP and submit!

    BTW, small quibble with note #7. Boo yah is an ESPN term coined by Stewart Scott and Chris Berman to punctuate scoring in their basketball highlight show. :) The military uses Hoo-yah (SEALS), Ooh-rah (Marines), and Hoo-ah (Army, particularly Rangers). I’m a former Navy officer AND an INFP, which maybe explains my compulsion to correct. ;)


  4. Angelina Barbin says:

    I’m excited too! Congratulations on launching Carina Press! I plan on submitting today.

  5. Angelina Barbin says:

    Would it be correct to address submissions to Ms. James or the Editors?

    Thank you for your time.


    1. Malle says:

      Either! We have a fairly big team digging into the editorial submission in box, so you’ll start hearing back from us soon.

  6. Angelina Barbin says:

    I’m excited too! I’m submitting today.


  7. Estara says:

    Here via the announcement at Dear Author!
    I’m so happy you’re going with no drm and Angela James, I’ll definitely peruse any of your offerings (I hope there are excerpts) for purchasing!

    I’ve really loved your Luna line.

  8. Congratulations! This is exciting.

    I’ll be the first to come at you with a question. What is the royalty rate? “High” is a little vague.

  9. Eileen Schuh says:

    Dear Malle:

    Have you ever heard of a woman falling for the bad-boy? I mean, really bad, as in a kidnapper, drug-smuggler, or mass-murderer? This is what my main character, Allie, does in order to survive when she is taken captive by two men in South Korea. She begins her descent into subservience in a Noraebang and ultimately must fight to fall out of love and win back her soul.

    Like ‘The Program’ by Stephen White, ‘Noraebang’ explores the ambiguous nature of trust, the instinctive human drive to survive, and the intertwining of past choices, present circumstances, and future lives.

    Malle, I’m a well-established journalist in Canada. I began my career as a writer/photographer for the weekly newspaper, The Viking News and went on to eventually become the editor of The LakeLander, one of St. Paul’s weekly newspapers.

    My own soul-searching journey to South Korea along with my extensive knowledge of law enforcement enabled me to enrich my novel, ‘Noraebang’ with well-researched and emotional details that only a woman who has experienced them could pen.

    If you would like to read a copy of my novel, ‘Noraebang,’ please feel free to contact me.

    Eileen Schuh

  10. This sound most exciting to the writers as well! I have one question about Carina Press not prepared to print the books down the line. How is it proposed that authers of Carina Press promote and be involved in book signings later on?

  11. Tracy Sharp says:

    WOW! I’m so jazzed about Carina! This is fantastic news! Look out, publishing world, here’s the wave of the future!

  12. Like the other AB (Angelina Barbin), I’ll be submitting my novel soon. The excitement is infectious.

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  15. Leslie says:

    Great post!

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