This week I want to hear from you all about the cover art. I’ve seen a lot of reader comments about cover art, and I think we can agree that cover art is important. Sure, we’re told not to “judge a book by its cover”, but we all know we do it. It’s why how you dress for a job interview is important. It’s why it’s key that your restaurant not look filthy and unwashed. No one will ever get past your front door to how the food tastes. And likewise, if the cover art doesn’t draw you in, many readers may never make it past that first glance to discover the excellent story within.
So we know cover art is important to selling the book, but is it only important that it be good cover art, or is it key that it also match the book? If it’s a sweet story, is it okay for it still to have a hot, sweaty, shirtless guy on the cover, or a couple in a passionate embrace? Or what if the heroine in the story has red hair, but the cover art shows her as a brunette?
You tell us, how closely do cover art and what’s behind the cover need to match?